Making Money on Mobile: Best Practices & Tips for Driving Revenue
on Mobile Games
I'm posting what looks like a great webinar about making money with free mobile games with a bit of hesitation. I haven't had time to watch it all. It's marked unlisted on YouTube. And it has some technical annoyances including over 2 minutes of waiting before anything starts, an opening mic echo and occasional interruptions as people enter the webinar.
Yet it seems quite thorough and otherwise a good introduction to mobile game monetization at a time when free game apps are beating paid apps for revenue (based on Apple App Store data).
If you encounter problems with the video, here's the original post and here's the video link.
A related slideshow on virtual world sales is also available.
Also of interest from Flurry Blog:
Freemium Mobile Gamers Spend Most Money on Items They Don’t Keep
Consumers Spend Average of $14 per Transaction in iOS and Android
Freemium Games
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