Sam Whitmore's Media Survey & New Forms of Editorial Content

Sam Whitmore's Media Survey provides information and analysis for folks in tech pr but I listen to Sam's podcast to find out what he has to say about B2B tech publishing because that's what he follows to keep pr folks up to date.

One of the big themes Sam gets me thinking about is the shift in what constitutes editorial content including new developments in custom publishing and vendor content creation, social networks as publishing platforms and such notions as rss feed aggregation as editorial process.  By "rss feed aggregaton as editorial process" I'm clumsily referring to the fact that these days a web publisher can be someone who combines rss feeds and runs advertising next to the headlines.  Sam regularly considers aspects of this development.

For a simple example of how I've explored such ideas as "rss feed aggregaton as editorial process" please see World Cypher, a one-page website that features mixed rss feeds from hip hop blogs and news outlets plus a Flickr photo strip for pics marked "hip hop" and a Google custom search engine focused on hip hop sites.

Sam Whitmore's Media Survey will be broadening its focus in '08 to include consumer publications so SWMS is going to be an even greater resource for those in tech pr as well as for those wanting to understand how publishers are adjusting to the emergent media environment.