Music Marketing at SXSW Unofficial

Hitler gets invited to South By Southwest

If you have yet to be introduced to the phenomenon of YouTube rewirings of the above scene from Downfall, here's one excellent example.

I had been planning a piece for Hypebot on Unofficial Marketing at SXSW and was reminded it was about time to do so by the above video created by comedian Duncan Trussell in response to being asked to perform for free and pay his own travel expenses.

Though SXSW has its pluses, it's not what it used to be for indie artists trying to get some attention. Each artist has to decide for him or herself what actions are worthwhile but, if I was on the move as a musician, I'd be going unofficially and taking the guerrilla route to fame.

Though I don't state this in the post, I think of SXSW Unofficial as the name for an alternative festival taking place within and beyond the confines of SXSW.

Hypebot: Unofficial Music Marketing at SXSW